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Jonah Berger

  • jurnal369je citiraoпре 2 године
    moved to Philly to help design and launch a new luxury boutique steakhouse called Barclay Prime.
  • Rahmaje citiralaпре 5 месеци
    of mind leads to tip of tongue.
  • Мариje citiralaпре 2 године
    A simple way to figure out which discount frame seems larger is by using something called the Rule of 100.
    If the product’s price is less than $100, the Rule of 100 says that percentage discounts will seem larger. For a $30 T-shirt or a $15 entrée, even a $3 discount is still a relatively small number. But percentagewise (10 percent or 20 percent), that same discount looks much bigger.
    If the product’s price is more than $100, the opposite is true. Numerical discounts will seem larger. Take a $750 vacation package or the $2,000 laptop. While a 10 percent discount may seem like a relatively small number, it immediately seems much bigger when translated into dollars ($75 or $200).
  • b4220288204je citiraoпре 2 године
    How can
    faster change happen with less energy?
  • b4220288204je citiraoпре 2 године
    about being a catalyst—changing minds by removing roadblocks and lowering the barriers that keep people from taking action.
  • b4220288204je citiraoпре 2 године
    But along the way, we tend to forget about the person whose mind we’re trying to change. And what’s stopping them.

    Because rather than asking what might convince someone to change, catalysts start with a more basic question: Why hasn’t that person changed already? What is blocking them?
  • b4220288204je citiraoпре 2 године
    catalysts encourage people to persuade themselves.
  • b4220288204je citiraoпре 2 године
    You’ll learn about the science of reactance, how warnings become recommendations, and the power of tactical empathy.
  • b4220288204je citiraoпре 2 године
    To ease endowment, or people’s attachment to the status quo, catalysts highlight how inaction isn’t as costless as it seems.
  • b4220288204je citiraoпре 2 године
    uncertainty makes people hit the pause button, halting action. To overcome this barrier, catalysts make things easier to try.
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