- Muchomachoje citiraoпре 2 године
Marketing is a battle of perceptions, not products - Muchomachoje citiraoпре 2 годинеFind a new category you can be first in
- Muchomachoje citiraoпре 2 годинеwhat category is this new product first in
- Muchomachoje citiraoпре 2 годинеForget the brand. Think categories
- Muchomachoje citiraoпре 2 годинеProspects are on the defensive when it comes to brands. Everyone talks about why their brand is better
- Muchomachoje citiraoпре 2 годинеThe conventional solution to the problem is money
- Muchomachoje citiraoпре 2 годинеMore money is wasted in marketing than in any other human activity
- Muchomachoje citiraoпре 2 годинеYou can’t change a mind once a mind is made up
- Muchomachoje citiraoпре 2 годинеOnce a mind is made up, it rarely, if ever, changes
- Muchomachoje citiraoпре 2 годинеMarketing is not a battle of products, it’s a battle of perception
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