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Simon Sinek

Simon Sinek is an optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them. Sinek’s unconventional and innovative views on business and leadership have attracted international attention and have earned him invitations to meet with an array of leaders and organizations, including: Microsoft, MARS, SAP, Intel, 3M, the United States Military, members of the United States Congress, multiple government agencies and entrepreneurs. Sinek has also had the honor of presenting his ideas to the Ambassadors of Bahrain and Iraq, at the United Nations and to the senior leadership of the United States Air Force. Sinek is an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He is also active in the arts and not-for-profit world, working with Education for Employment Foundation to help create opportunities for young men and women in the Middle East region. When not in hotels, he lives in New York, where he teaches graduate level strategic communications at Columbia University.


rezafaizarahmanje citiraoпре 2 године
In the Japanese auto plant, they didn’t examine the problem and accumulate data to figure out the best solution—they engineered the outcome they wanted from the beginning
mymoiaje citiraoпре 2 године
The point is, we make assumptions. We make assumptions about the world around us based on sometimes incomplete or false information.
b6683725859je citiraoпре 2 године
that do work. I do not aim to upset the solutions offered by others. Most of the answers we get, when based on sound evidence, are perfectly valid. However, if we’re starting with the wrong questions, if we don’t understand the cause, then even the right answers will always steer us wrong . . . eventually. The truth, you see, is always revealed . . . eventually.

The stories that follow are of those individuals and organizations that naturally embody this pattern. They are the ones that start with Why.

yang bekerja. Saya tidak bermaksud untuk mengganggu solusi yang ditawarkan oleh orang lain. Sebagian besar jawaban yang kita dapatkan, bila didasarkan pada bukti yang kuat, benar-benar valid. Namun, jika kita memulai dengan pertanyaan yang salah, jika kita tidak memahami penyebabnya, maka jawaban yang benar pun akan selalu membuat kita salah . . . pada akhirnya. Kebenaran, Anda lihat, selalu terungkap. . . pada akhirnya.

Kisah-kisah selanjutnya adalah tentang individu-individu dan organisasi-organisasi yang secara alami mewujudkan pola ini. Mereka adalah orang-orang yang memulai dengan Mengapa.


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