Jill Soley

Each year, 600,000 companies start up in the US. More than three-quarters of those fail.

Over half of those failures—250,000 companies—cite lack of market need or poor marketing as the cause.

To be successful, you need to build a business, not just a product.

Having the best product won’t matter if no one knows about it or why it should matter to them. Understanding marketing and how to go to market successfully will make or break your business.