Gordon Shepherd

the taste is not in the wine; the taste is created by the brain of the wine taster.

International Society of Neurogastronomy

taste itself is an illusion.

this is an illusion because we are unaware of the contribution of retronasal smell.

Neurogastronomy: How the Brain Creates Flavor, and Why It Matters

The movement of a liquid through a physical space in the body is called fluid biomechanics.

Our sensory experience is heavily dependent on our own memories and emotions and those of our companions.

subject to influence from our environment

Emile Peynaud, author of The Taste of Wine: The Art and Science of Wine Appreciation.

the sensations created by the brain are due to the movement of the wine in our mouth and throat and the movement of the volatile molecules released into the air in our respiratory tract.