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Erin Kissane

The Elements of Content Strategy

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Content strategy is the web’s hottest new thing. But where
did it come from? Why does it matter? And what does the content renaissance
mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can
do it well. A compelling read for both experienced content strategists and those making the transition from other fields.
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    Richard Corderoje citiraoпре 2 године
    Content is appropriate for your business when it helps you accomplish your business goals in a sustainable way. Business goals include things like “increase sales,”
    Richard Corderoje citiraoпре 2 године
    Content is appropriate for users when it helps them accomplish their goals.
    Richard Corderoje citiraoпре 2 године
    good content: it should be appropriate for your business, for your users, and for its context. Appropriate in its method of delivery, in its style and structure, and above all in its substance.

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