“A small and valuable handbook for web copywriters, social media managers, entrepreneurs, creatives and all those entering this fascinating discipline”.
Storytelling has the unique power to create authentic emotional connections between you and your audience, even online. More and more companies and professionals have realised the importance of communicating their ‘human side’.
The benefits of storytelling are many: you can boost your personal branding, improve your public speaking skills on video and enhance your brand positioning in the minds of followers.
I will teach you how to structure your personal or corporate story to make it unique, which characters to use and the mechanisms behind proper (and engaging) online storytelling. You will learn how to understand and extrapolate your storytelling potential in order to create a lasting emotional relationship with your followers.
