Marketing (Collins Business Secrets)

People judge the quality of your product by its packaging and the way you and your premises look.

Badge to reach new markets

Don’t turn off prospective customers

Create great packaging and design

Support your brand values.

Added-value and value-added are easy ways to make your product stand out from those of your competitors.

Discounts are a great way to encourage people to try your product and to stay with you, but use them sparingly.

Time-limited discount

Two for one.

Free version. An entry level product, with limited features and annoying adverts. It’s aimed at casual users and those who want to try it. For a small price, you can remove the adverts and unlock more features.