Ash Maurya

Running Lean: Iterate from Plan A to a Plan That Works

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We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. \n

\n\nIn this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a «product/market fit» for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.
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    Buyers aren’t interested because you lack enough sellers, and vice versa.

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