en
Matthew Dixon

The Challenger Sale

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  • M. Irfan Hasanje podelio/la utisakпре 7 година
    👍Vredna čitanja
    💡Poučna

    This book quiet changing my mindset in sales & marketing area. I think it's true in this tight competitiveness world, commercial insights-driven marketing is needed than ever before.

Citati

  • b3952001779je citiraoпре 7 месеци
    perfectly captures what Challengers ultimately must do: teach customers something new and valuable about their business—which is what they want—in a way that reliably leads to commercial wins for us—which of course is what we want.
  • Ryan Lexerje citiraoпре 4 године
    This is exactly where we see Relationship Builders struggle all the time.
  • Ryan Lexerje citiraoпре 4 године
    • Rep offers unique and valuable perspectives on the market.

Na policama za knjige

  • Алина
    English
    • 224
    • 6
  • Prudnikova Maria
    2020
    • 19
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