Citati iz knjige „The Beauty Myth“ autora Naomi Wolf

The beauty myth is always actually prescribing behavior and not appearance
is very little to me,” said the suffragist Lucy Stone in 1855, “to have the right to vote, to own property, etcetera, if I may not keep my body, and its uses, in my absolute right.”
were becoming politically, the heavier the ideals of beauty would bear down upon them, mostly in order to distract their energy and undermine their progress.
According to the Humphrey Institute of
too hard, no labour too strenuous, to exclude them.” During nineteenth-century exploitation of the factory system, “women were universally worked harder … and paid less” than men, “employers everywhere agreeing that women were ‘more easily induced to undergo severe bodily fatigue than men.’” Today the “primitive” five to one ratio of women’s work to men’s has declined to a “civilized” two to one. That ratio is fixed and international. According to the Humphrey Institute of Public Affairs: “While women represent 50 percent of the world population, they perform nearly two-thirds of all working hours, receive only one-tenth of the world income and own less than 1 percent of world property.”
If we are to free ourselves from the dead weight that has once again been made out of femaleness, it is not ballots or lobbyists or placards that women will need first; it is a new way to see.
Another hallucination arose to accompany that of the Iron Maiden: The caricature of the Ugly Feminist was resurrected to dog the steps of the women’s movement.
and reducing the meaning of women to these formulaic and endlessly reproduced “beautiful” images? Though
women’s identity must be premised upon our “beauty” so that we will remain vulnerable to outside approval, carrying the vital sensitive organ of self-esteem exposed to the air.
Since the Industrial Revolution, middle-class Western women have been controlled by ideals and stereotypes as much as by material constraints. This
The qualities that a given period calls beautiful in women are merely symbols of the female behavior that that period considers desirable: The beauty myth is always actually prescribing behavior and not appearance.
there is a secret “underlife” poisoning our freedom; infused with notions of beauty, it is a dark vein of self-hatred, physical obsessions, terror of aging, and dread of lost control.
“Beauty” is not universal or changeless, though the West pretends that all ideals of female beauty stem from one Platonic Ideal Woman
As soon as a woman’s primary social value could no longer be defined as the attainment of virtuous domesticity, the beauty myth redefined it as the attainment of virtuous beauty. It did so to substitute both a new consumer imperative and a new justification for economic unfairness in the workplace where the old ones had lost their hold over newly liberated women.
An ideology that makes women feel “worth less” was urgently needed to counteract the way feminism had begun to make us feel worth more. This does not require a conspiracy; merely an atmosphere. The contemporary economy depends right now on the representation of women within the beauty myth.
Why does the social order feel the need to defend itself by evading the fact of real women, our faces and voices and bodies, and reducing the meaning of women to these formulaic and endlessly reproduced “beautiful” images? Though unconscious personal anxieties can be a powerful force in the creation of a vital lie, economic necessity practically guarantees it. An economy that depends on slavery needs to promote images of slaves that “justify” the institution of slavery.
The mass depiction of the modern woman as a “beauty” is a contradiction: Where modern women are growing, moving, and expressing their individuality, as the myth has it, “beauty” is by definition inert, timeless, and generic.
which women must unnaturally compete for resources that men have appropriated for themselves.
“Beauty” is a currency system like the gold standard. Like any economy, it is determined by politics, and in the modern age in the West it is the last, best belief system that keeps male dominance intact. In assigning value to women in a vertical hierarchy according to a culturally imposed physical standard, it is an expression of power relations in
The beauty myth was institutionalized in the past two decades as a transformer between women and public life. It links women’s energy into the machine of power while altering the machine as little as possible to accommodate them; at the same time, like the transformer, it weakens women’s energy at its point of origin.
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