The Tipping Point: How Little Things Can Make a Big Difference, Malcolm Gladwell
Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference

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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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Nomnomnomje podelio/la utisakпре 3 године
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pantangpulangje citiraoпре 3 месеца
These three agents of change I call the Law of the Few, the Stickiness Factor, and the Power of Context.
Teotlinje citiraoпре 4 месеца
We’re friends with the people we do things with, as much as we are with the people we resemble. We don’t seek out friends, in other words. We associate with the people who occupy the same small, physical spaces that we do.
awoyemimayowa26je citiraoпре 7 месеци
The Tipping Point is the biography of an idea, and the idea is very simple

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