Online Community Management For Dummies

Although the community manager is, indeed, an advocate for her community, her real loyalty is toward her place of employment. Before beginning as a community manager, you’ll want to get a clear overview of all goals, policies, and procedures in writing so that no mistakes or miscommunications occur.

A company typically gives a community manager a set group of goals, which may entail anything from achieving a dollar amount in sales, a percentage of community growth, a positive word-of-mouth marketing campaign, or higher rankings on the search engines.

Attends conferences and meet-ups: Community managers often attend conferences and meet-ups among same-interest groups in order to raise awareness and bring in new members.

Offers perks and discounts: New members are drawn to coupons, discount codes, freebies, and other perks

Cross-promotes with other communities: Many community managers join forces for contests and discussion among like-minded communities.

Participates in social networking: Community managers often share news and events on social networks, such as Twitter and Facebook.