Principles of Corporate Social Responsibility (CSR)

Therefore, in contrast to philanthropy, CSR comprises social responsibility for products, services and operations as well as charitable giving.

n organization with progressive CSR programs will demonstrate a long-term commitment to creating a win-win situation for the company and society—not only in the field of marketing, but throughout the value chain.

CSR is often confused with other concepts, such as business ethics, cause-related marketing, philanthropy, and corporate citizenship.

human rights (respect for employees, women’s rights, child labor, and social justice), worker rights

e would only call it CSR if there is an underlying continuous and strategic commitment to social responsibility, and one which in the end will yield a positive impact for both the beneficiaries and the company itself.

These entities are called “stakeholders” and include employees, suppliers, customers, communities and even the environment. Therefore, this course unit intends to equip s

CSR practices reflect a company’s commitment to carrying out its core operations in ways that create win-win situations for both the company and society.

They further stress that an activity, to be branded as “CSR,” should be a continuous commitment established by a business or organization—that is, it should not merely be an episodic endeavor.

That is, social, economic or environmental issues must appear in the definitions and conceptualizations, or in the interpretation of the concept of CSR.

CSR is often confused with other concepts, such as business ethics, cause-related marketing, philanthropy, and corporate citizenship.