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David Katamba

Principles of Corporate Social Responsibility (CSR)

Principles of Corporate Social Responsibility: A guide for students and practicing managers in developing and emerging countries is designed to meet the urgent need for a comprehensive and definitive introduction and teaching text for Corporate Social Responsibility [CSR]. With the aim to become the standard textbook to teach a complete course unit at undergraduate or postgraduate levels, this is a book that can be used by practicing managers to understand the practice of CSR, equipping them with knowledge and skills of how to integrate CSR into business strategy and operations.Edited by a multidisciplinary team of four experts, David Katamba, Dr. Christoph Zipfel, David Haag and Dr. Charles Tushabomwe-Kazooba, along with other contributors, the book stresses the linkage of CSR and modern business management. It starts by defining CSR, then shows how to get involved in CSR, how to identify CSR opportunities, communicating CSR activities to stakeholders and tracking CSR performance.Principles of Corporate Social Responsibility: A guide for students and practicing managers in developing and emerging countries concludes by giving the reader the practical skills in designing CSR strategies in order to use them for competitiveness as well as tracking performance of CSR programs. This is a book that will become essential reading on the topic of CSR for many years to come.
158 štampanih stranica
Vlasnik autorskih prava
Strategic Book Publishing
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Citati

  • b5100845609je citiraoпре 3 године
    Therefore, in contrast to philanthropy, CSR comprises social responsibility for products, services and operations as well as charitable giving.
  • b5100845609je citiraoпре 3 године
    n organization with progressive CSR programs will demonstrate a long-term commitment to creating a win-win situation for the company and society—not only in the field of marketing, but throughout the value chain.
  • b5100845609je citiraoпре 3 године
    CSR is often confused with other concepts, such as business ethics, cause-related marketing, philanthropy, and corporate citizenship.

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