How the World Sees You

THE ANTHEM METHOD
STEP 1: Pick one adjective (how you are different)

STEP 2: Pick one noun (what you do best)

By now you’ve already done your Fascination Advantage assessment and viewed your online report (and if you haven’t, click on this link to take the online assessment: http://www.harperbusiness.com/you).

You have a nine-second “golden window” of opportunity to earn your listener’s attention

Every time you communicate, you face three threats: distraction, competition, and commoditization

They don’t like to hear that’s how we do things here