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Sally Hogshead

How the World Sees You

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  • xiva91je citiralaпре 5 година
    THE ANTHEM METHOD
    STEP 1: Pick one adjective (how you are different)

    STEP 2: Pick one noun (what you do best)
  • xiva91je citiralaпре 5 година
    By now you’ve already done your Fascination Advantage assessment and viewed your online report (and if you haven’t, click on this link to take the online assessment: http://www.harperbusiness.com/you).
  • xiva91je citiralaпре 5 година
    You have a nine-second “golden window” of opportunity to earn your listener’s attention
  • xiva91je citiralaпре 5 година
    Every time you communicate, you face three threats: distraction, competition, and commoditization
  • xiva91je citiralaпре 5 година
    They don’t like to hear that’s how we do things here
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