The 22 Immutable Laws of Marketing, Jack Trout, Al Ries
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Jack Trout,Al Ries

The 22 Immutable Laws of Marketing

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Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
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The 22 Immutable Laws of Marketing, Jack Trout, Al Ries
The 22 Immutable Laws of Marketing, Jack Trout, Al Ries
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Mi segundo libro de mercadeo y debo decir que es excelente

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Lunnamezza

Michael Jønsson
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It’s better to be first than it is to be better
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trumpet flourishes and the dancers
Malla
Mallaje citiralaпре 2 године
The basic issue in marketing is creating a category you can be first in. It’s the law of leadership: It’s better to be first than it is to be better. It’s much easier to get into the mind first than to try to convince someone you have a better product than the one that did get there first.
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