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Chip Heath

Decisive

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The four prinicples that can help us to overcome our brains’ natural biases to make better, more informed decisions — in our lives, careers, families and organizations.In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers.    When it comes to decision making, our brains are flawed instruments.  But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better?  A number of recent bestsellers have identified how irrational our decision making can be.  But being aware of a bias doesn’t correct it, just as knowing that you are nearsighted doesn’t help you to see better.  In Decisive, the Heath brothers, drawing on extensive studies, stories and…
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Citati

  • orkhanjabbarlije citiraoпре 8 година
    Focusing is great for analyzing alternatives but terrible for spotting them. Think about the visual analogy—when we focus we sacrifice peripheral vision. And there’s no natural corrective for this; life won’t interrupt our focus to draw our attention to all of our options.
  • Ann Yeliseyevaje citiralaпре 4 године
    Widen Your Options
    Reality-Test Your Assumptions
    Attain Distance Before Deciding
    Prepare to Be Wrong
  • Darlene Kawilarangje citiralaпре 4 године
    Is there a way I can do this AND that?

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