Johan Stenebo

The Truth about IKEA

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    Ninoje citiraoпре 2 месеца
    increased to cater for
    Yulia Ogorodnikovaje citiralaпре 2 године
    The familiar quotation by Ingvar that ‘simplicity is a virtue’ is central to the success story. Only mediocre people propose complicated solutions, he preaches. With this approach I shall also consider the IKEA phenomenon.
    mail22801je citiraoпре 3 године
    IKEA’s factory group, Swedwood AB, had originally brought forward the ambitious idea of making sawmills and factories neighbours of the forest. They had acquired enormous areas of forest and were fine-tuning the schedule in order to implement
    mail22801je citiraoпре 3 године
    Try to imagine a stack of pine-or spruce logs comprising almost 200,000,000 logs. That is how immense IKEA’s need for forest raw material is per year
    mail22801je citiraoпре 3 године
    he forest is IKEA’s most important raw material
    mail22801je citiraoпре 3 године
    Today IKEA’s stores are controlled by so called Commercial Reviews which is an audit of all relevant parts of a store: furniture exhibition, market places, communication, control of costs, security, logistics. Everything is compared to best practice, i.e. the concepts
    mail22801je citiraoпре 3 године
    To be able to sell a coffee cup for 5 kronor you have to calculate ‘1.50 to the factory, 1.50 to IKEA and 1.50 to the tax man
    mail22801je citiraoпре 3 године
    , the global value chain from forest to customer
    mail22801je citiraoпре 3 године
    . My reply then was that a company’s competitive power was a function of its logistics
    mail22801je citiraoпре 3 године
    . In the company’s particular niche of Scandinavian-designed furniture at low prices
    sophiemaje citiraoпре 5 година
    good company?
    11 The Kamprad
    Alya Samokhinaje citiralaпре 5 година
    Dahlvig had rare qualities of leadership and breadth of knowledge. He instilled confidence in his British co-workers who during the previous years had been deprived of their self-esteem by conceited Swedish managers speaking English much like the Swedish chef in the Muppet show
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