Creativity is surrounded by such mystique. It seemed so magical to the ancient Greeks that they attributed the moment of inspiration to muses rather than people. This book exposes creativity as a process. It shows that there are certain steps you need to follow before you can be struck by that moment of creative genius. It shows you how to get your mind into the right place to come up with ideas. And it gives you some techniques to help you approach problems in different ways.
About the author
Dave Birss has worked as an advertising creative for 20 years, under constant pressure to come up with new ideas on a daily basis. He's won awards and led creative departments at well known London agencies. He now spends his time inspiring and educating the industry. And hosting the Future of Advertising Podcast.