T-Shirts and Suits: A Guide to the Business of Creativity

of the hedgehog’s strategy to find out what you can be world-class at.

this knowledge is embedded within the organisation as ‘structural intellectual capital’.

Lifelong learning is not just a buzzword but a fact of life and a programme of Continuing Professional Development (CPD) is essential for all individuals playing a part in the enterprise to ensure that their skills and knowledge are kept up to date for the benefit of the business and its customers.

A culture of encouraging learning is much more important than a budget for training.

learning needs’ rather than ‘training needs’.

training needs analysis’

Skills: Training or Learning?

Business strategy includes deciding what not to do. Only weaknesses which could jeopardise your business strategy need to be rectified.

The good news is that they don’t all need to be fixed. Playing to your strengths also includes playing away from your weaknesses.

Weaknesses may be plentiful and can be found in any area of the PRIMEFACT checklist.