Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth, Sean Ellis
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Sean Ellis

Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

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After five years of working with some of the fastest growing companies on the Web—such as Dropbox, Eventbrite and Lookout —it was clear that the most successful companies today are ones who are able to effectively scale their user base, revenue and ultimately value in a way that is fundamentally different from their competitors and that creates outsized audiences and value in the process.
This combination—Elites driven to contribute high quality reviews and Community Managers who helped provide incentive and community validation and support for them to do so—is one of the major factors that helped Yelp to so quickly surpass CitySearch in both quality and quantity of reviews.
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