A Practical Guide to Entrepreneurship, David C. Price, Alison Price
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David C. Price,Alison Price

A Practical Guide to Entrepreneurship

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Success to me is not about money or status or fame, it’s about finding a liveli
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Your brand is what people say about you when you are not in the room.

Jeff Bezos, founder of Amazon
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If we did all the things we are capable of doing, we would literally astound ourselves.
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While you may need to step outside of your comfort zone to generate sales, by demonstrating persistence and preparation, and seeking win-win outcomes with your clients, you’ll convert those who have a need for your products or services into customers.
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Once your venture has launched you need to communicate to your target audience what it does and why they’ll benefit from it, so that you can build awareness and start bringing in customers.
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By building a website with the needs of your target market in mind you’ll create a useful, centralized place for information about you, your business and the services you offer, as well as a place for customers to purchase them
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The brand you choose for your business will help define it to your clients within the marketplace, so it’s important to make sure it represents and enhances what your business stands for.
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Out of pocket expenses + Labour costs + Mark-up = Price
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Start-up costs + financial buffer = lump sum requirement
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Ongoing personal expenses + ongoing business expenses = required income
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Before committing wholeheartedly to your venture, trial it on a small scale to see whether there is a demand for your product, and whether it looks like you will be able to deliver it.
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Having a niche enables your venture to define itself and its purpose to your customers. However, having a single niche is potentially risky and it may be better to widen what your venture can provide its customers through complementary products and services.
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you can also find a niche offering exactly what your competitors provide, but delivering in a way that differentiates you and attracts customers
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The diversity of scale and scope of my business has allowed me to carry on during difficult times.
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Offering a diverse range of products/services has the potential to make life much more interesting than offering the same thing over and over again.
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Working out what you want to do can take time, but it’s time worth taking to think about what you want from your venture up front, before you take action and make concrete plans
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Find something that someone hasn’t done and do it. Or try and do something that somebody else is doing and do it much better and differently.
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ribbons, buttons and other fabrics.

ленты, пуговицы и другие ткани.

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elusive Japanese textile

неуловимый японский текстиль

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Have faith that in the darkest moments of challenge, something will happen that will give you the energy to keep going. The feeling of achievement in these situations is immense.
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