Brand Identity And Culture

Values – what you stand for – affect how you are perceived, how much custom you bring in, how your workforce perform and, ultimately, how successful your business will be

your values and your culture

For me branding is not really what we look like, it’s more about who we are,”

What is your function and relevance in society

’ll need a purpose that people will embrace and buy into

Brands are about capturing hearts and minds

must therefore be smart when creating its brand identity and culture

we are fast developing an immunity to brands