en
Clayton Christensen,Karen Dillon,David Duncan,Taddy Hall

Competing Against Luck

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Estibaliz San Romanje citiralaпрошле године
The Signal and the Noise: Why So Man
Estibaliz San Romanje citiralaпрошле године
ells you why
Estibaliz San Romanje citiralaпрошле године
the masses and masses of data that companies accumulate are not organized i
Estibaliz San Romanje citiralaпрошле године
In a recent McKinsey poll, 84 percent of global executives acknowledged that innovation is extremely important to their growth strategies, yet a staggering 94 percent were unsatisfied with their own innovation performance.
Константин Жабинскийje citiraoпрошле године
The foundation of our thinking is the Theory of Jobs to Be Done, which focuses on deeply understanding your customers’ struggle for progress and then creating the right solution and attendant set of experiences to ensure you solve your customers’ jobs well, every time.
Константин Жабинскийje citiraoпрошле године
When you have a job to be done and there isn’t a good solution, “cheaper and crappier” is better than nothing.
Константин Жабинскийje citiraoпрошле године
They were conceived, developed, and launched into the market with a clear understanding of how these products would help consumers make the progress they were struggling to achieve.
Константин Жабинскийje citiraoпрошле године
Who would have imagined that a service that makes travelers pay to stay in a stranger’s spare bedroom would be valued at more than Marriott, Starwood, or Wyndham Worldwide? Airbnb did it.
Константин Жабинскийje citiraoпрошле године
When we buy a product, we essentially “hire” something to get a job done.
Константин Жабинскийje citiraoпрошле године
What job did you hire that product to do?
Константин Жабинскийje citiraoпрошле године
After decades of watching great companies fail over and over again, I’ve come to the conclusion that there is, indeed, a better question to ask: What job did you hire that product to do?
Константин Жабинскийje citiraoпрошле године
Here is the fundamental problem: the masses and masses of data that companies accumulate are not organized in a way that enables them to reliably predict which ideas will succeed.
Константин Жабинскийje citiraoпрошле године
Innovation can be far more predictable—and far more profitable—but only if you think about it differently. It’s about progress, not products.
Aleksandra Vovchenkoje citiraoпрошле године
I wonder what job arises in people’s lives that causes them to come to this restaurant to “hire” a milk shake
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