Citati iz knjige „Crush It!“ autora Gary Vaynerchuk

Does this sound like you? Are you living, or just earning a living?
skills are cheap, passion is priceless.
Well, my secret is that I live by three pretty simple rules:
Love your family.
Work superhard.
Live your passion
happiness is unachievable if you don’t recognize that with every decision you make, you’re building more than just a business, you’re building a legacy.
But patience is the secret sauce.
Don’t ever look at someone else who has more capital or cred than you and think you shouldn’t bother to compete. You may only have a million-dollar business, and your biggest competitor may have a fifty-million-dollar business, but if you can outwork him or her, you will win over time.
We’ve talked about paying attention to your DNA, but while the concept of authenticity is closely related it’s not the same. Your DNA dictates your passion—whatever it is you were born to do; being authentic, and being perceived as such by your audience, relies on your ability to ensure that every decision you make when it comes to your business is rooted in being true to yourself.
Embrace your DNA, be yourself, put out awesome content, and people will be interested in what you have to say. Believe me, if you’re that good, people are going to find you, and they’re going to follow you, and they’re going to talk. And getting people to talk is the whole point.
The thing that most people don’t realize is that in today’s world your business and your personal brand need to be one and the same, whether you’re selling organic fish food or financial advice or just your opinion.
The tools we’re going to discuss in this book will spread your ideas and give your personal brand more traction in far less time and for far less money than you might have been able to do otherwise, but they are only as powerful as the person who uses them.
skills are cheap, passion is priceless.
The person who can dominate during rough times is the person who can dominate, period.
And getting people to talk is the whole point.
Embrace your DNA, be yourself, put out awesome content, and people will be interested in what you have to say.
Your brand will be unique and interesting because you are unique and interesting.
Consumers want you to tell them the truth.
focus instead on the quality of their interactions with those followers
The thing that most people don’t realize is that in today’s world your business and your personal brand need to be one and the same, whether you’re selling organic fish food or financial advice or just your opinion.
Developing your personal brand is key to monetizing your passion online.
I’ll say it again: Wine Library TV was never about selling wine on the Internet. It was always about building brand equity.
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