100 Great Branding Ideas. From leading companies around the world, Sarah McCartney
Sarah McCartney

100 Great Branding Ideas. From leading companies around the world

250 štampanih stranica
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Every company, product and service is considered to be a brand today. How you manage and grow that brand can make or break your business. This book contains 100 great branding ideas, extracted from the world’s best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each branding idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
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Ann Piven
Ann Pivenje podelio/la utisakпре 8 месеци

Ideal for inspiration. About lots of ways in branding your company.

people born after 1983 don’t use email that often for their personal messages. They use social media and online messaging. But people born before then use email regularly.
The idea

If your customers are aged around 30 to 55, then you stand a good chance of reaching them with an email
Branding is all about deciding where you stand, and what makes you different from the others, then showing and telling the difference as clearly as you can to make you brand stand out.
Even Heroine was a brand name in the days when it was legal to buy opium over the counter in the form of the medicine, laudanum.
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