Edward Jay Epstein investigates the most brilliant illusion in modern history: the illusion that diamonds are so rare that they will maintain their value forever. He explains how the De Beers cartel, backed by a syndicate of Jewish diamond dealers in London, created an artificial scarcity by controlling the worldwide supply and used modern advertising to establish it in the mind of the public. In this book we also learn about the secret workings of the cartel over the past century.
