Don't Think of an Elephant!, George Lakoff
George Lakoff

Don't Think of an Elephant!

Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.

In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.

Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.

Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States.

Read it, take action—and help take America back.
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Ирина Осипенко
Ирина Осипенкоje citiralaпре 14 дана
Sanctity is a higher value than economic fairness. Talking about benefits is beside the point when the sanctity of marriage is in dispute. Talk sanctity first. With love and commitment, you have the very definition of the marital ideal—of what marriage is fundamentally about.
Ольга Битиева
Ольга Битиеваje citiralaпре 5 месеци
When we negate a frame, we evoke the frame.
ipatje citiraoпре 4 године
This book has brought Lakoff’s ideas on the science and art of framing into the mainstream, as evidenced by its rapid climb onto bestseller lists around the country within weeks of its release. This, without any advertising budget

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