The Copywriter’s Handbook

The more copy you write, the better you will get and soon you’ll be able to churn our high quality sales copies with ease.

The ability to sell from your words and make huge profits is an art.

Thankfully, It is also a skill that can be learned and honed.

Mistake #1 Selling before first demonstrating value

— Before you blast your subscribers with offers, you must always give them tons of free value and establish a genuine relationship with them.

Mistake #2 Wrong text alignment
— As a general rule of thumb, words should always be aligned to the left, indented inside slightly and not have too long a word line. This is to prevent a break in the continuity of your visitor’s reading flow. (from left to right)

Also, images should be used sparingly, only if its directly relevant to your sales copy and should be aligned to the center.

Mistake #3 Sounding too formal
— Let’s face it, of your pitch sounds too formal, you’ll come off as sounding like a sales robot. For goodness sake, throw in some human factor and speak with a casual tone. No one likes to be hard selled, so if you can connect with your readers in a more informal tone so that they can identify with you, you’ll be more likely to make that sale.3

Mistake #4 Wasting your reader’s time

Basically, to write a good copy, you should only be adding things which contribute to the sale and removing things which do not. Your

reader’s attention is very precious so if you manage to catch their attention, make it count. Don’t bore them with useless stuff.