Facebook Marketing Strategy: How to Advertise On Facebook Correctly

Social networks like Facebook are essentially places to establish personal relationships. In Facebook marketing, we take this concept and modify it to fit our needs as business people. So how do we combine marketing with social media in this respect?

The answer has been repeated throughout this book: we need to establish a relationship with our customers

Social media is always about the continuing dialog. Everything that we’ve just discussed can be summed up in a three-step process:
Create
Communicate
Intensify

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You may have heard of the old Internet marketing adage “Content is King.” Well, it still is.

Here are some things that you should research so you can engage in effective Facebook marketing:
What age bracket will most likely be interested in your product or service?
If you represent an organization, what specific personal values will be important to potential fans of your organization?
What common interests are shared by those in your niche or market?
In what way does your product or service enhance the life of your niche/market?
How can you attract others to take interest in your product/service?
Why would anyone want to hit the “Like” button on your Facebook page and participate in any of your contests, surveys, etc.? What can you offer people so they will willingly participate in brand awareness campaigns, etc.?