Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com, Ross Aaron
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Ross Aaron

Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com

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Zelenie Kolgotki
Zelenie Kolgotkije citiralaпре 2 године
Three key principles to developing a team successfully include:

No cold calling!
Prospect into cold accounts with new methods, other than surprising people on the phone or trying to negotiate around gatekeepers. For example, use simple emails to generate referrals to the right people, who then expect (and often welcome) your call.

A focus on results, not activities! That means that dials and calls per day, or even appointments set, are much less interesting or even important. Rather, track metrics such as qualification calls per dayor week, and qualified opportunities per month. Calls per day and dials are usually only tracked during training periods, for coaching purposes while reps ramp up their pipelines.

Everything is systematically process-driven! This includes management practices, hiring, training, and of course, the actual prospecting process. By emphasizing repeatability and consistency, the pipeline and revenue ramps generated by a new Sales Development Rep become very predictable, and the entire team’s results become highly sustainable.
Viktoria Gusyeva
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Here are some further thoughts on what has changed:
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It's all well and good to want to make a big difference, make money, create a fulfilled, happy workforce and change the world... but how are you going to do all that if you are living month-to-month,
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