THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY
HOW RIVALRY, POWER, AND SUBSTITUTES DEFINE LONG-TERM STRATEGIC SUCCESS
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
The Five Competitive Forces Framework
Competition Beyond Direct Rivals
Industry Application: The Airline Industry
Industry Application: The Soft Drink Industry
Lessons From Decades Of Applying The Framework
Rivalry: Zero-Sum Vs. Positive-Sum Competition
Expanding The Profit Pool Vs. Fighting For Market Share
Getting Started With Industry Analysis
Defining Industry Boundaries And Dynamics
Using The Framework To Guide Strategy
Making Strategy Part Of Organizational Alignment
The Enduring Relevance Of The Five Forces
Innovation And The Five Forces
Globalization And Industry Structure
Sustainability And Competitive Advantage
