Driving Digital Strategy

direction may give the illusion of success in the short run without making any impact in the long run

However, doing experiments without a road map or a sense of direc

it is not uncommon to hear senior executives, be it from General Motors or Walmart, define their businesses, their industries, and their competition by the products they produce and sell.

In order to be successful, you can’t just create a separate digital unit, or run experiments, or use technology to improve efficiency. Instead, you must make digital strategy an integral part of your overall business strategy.

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In order to be successful, you can’t just create a separate digital unit, or run experiments, or use technology to improve efficiency. Instead, you must make digital strategy an integral part of your overall business strategy. That is, rather than treating digital strategy as a separate exercise, you must embed it into the operations and DNA of your organization, in a way that touches all aspects of your business.

Creating an independent unit is like launching a speedboat to turn around a large ship. Often the speedboat takes off but does little to move the ship.

doing experiments without a road map or a sense of direction may give the illusion of success in the short run without making any impact in the long run, and ideas that proliferate without scaling may only waste valuable time and resources.

Where Companies Go Wrong

Digital transformation requires strengthening the core and building for the future at the same time.