UBER'S EXPERIENCE ADVANTAGE
NAILING THE URBAN MOBILITY JOB
(STRATEGY & INNOVATION)
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
The Uber Phenomenon: Nailing A Job To Be Done
Urban Transportation's Unmet Needs: The Genesis Of A Solution
Beyond Just A Ride: Building Competitive Advantage Through Experience
Functional Dimensions: The Seamless Journey From Point A To Point B
Emotional And Social Needs: Erasing Commute Stress And Frustration
Trust And Transparency: Easing The Anxiety Of The Unknown With Driver Ratings
Redefining Competition: Uber's Unconventional Rivals
The Job Of Mobility: Shifting The Landscape For Automotive And Rental Industries
Incumbents' Vulnerability: Lessons From The Car Rental Industry
The “Forces Of Progress”: Why Customers Are Compelled To Choose Uber
Making Hires Seamless: The Importance Of The Big And Little Hire
Designing The Offering: Aligning Experiences To The Customer's Job Spec
Customer-Driven Value: Why People Will Pay A Premium For A Job Well Done
Uber As A Purpose Brand: The Ultimate Competitive Advantage
The Enduring Job: Adapting Solutions In The Evolving Mobility Market
