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Andy Maslen
The Copywriting Sourcebook. How to write better copy, faster – for everything from ads to websites
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Victor Oh
je citirao
пре 4 месеца
Try to keep your headlines as short as you can. Under 16 words is good. Ten is better.
Victor Oh
je citirao
пре 4 месеца
FREE almost always works well in a headline. Don’t be shy in business-to-business (b2b) contexts either. Everyone likes getting free stuff.
Menna Abu Zahra
je citirala
прошле године
Seven ways this book helps you
Menna Abu Zahra
je citirala
прошле године
step-by-step advice and templates for 12 of the most common copywriting tasks,
Menna Abu Zahra
je citirala
прошле године
first ever copywriting job. I
Menna Abu Zahra
je citirala
прошле године
Over the last 12 years, we’ve bounced around hundreds if not thousands of ideas on the best way to write copy for different pieces.
Menna Abu Zahra
je citirala
прошле године
my wife and Commercial Director of Sunfish
Menna Abu Zahra
je citirala
прошле године
friends, and writers: they’ve shared their thoughts on email and web writing and the correct approach for articles.
Menna Abu Zahra
je citirala
прошле године
team at Marshall Cavendish
Menna Abu Zahra
je citirala
прошле године
Head of Public Relations
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