This work offers a summary of the book “The Innovation Secrets of Steve Jobs” by Carmine Gallo. Carmine Gallo is a communication skills coach who works with CEOs and executives at leading companies including Intel, IBM, Chase, Nokia, The Home Depot, Bank of America and others. He is the founder of his own consulting firm, Gallo Communications.

In The Innovation Secrets of Steve Jobs, the author talks about Steve Jobs, cofounder and CEO of Apple, the electronic powerhouse. Steve Jobs is widely regarded as one of the most successful innovators in history. Carmine Gallo wonders how he pulls that off. Well, for one thing, the author doesn't believe a rigid stepbystep method exists for innovation. Nor do Apple employees attend classes or seminars on “How to innovate”. Instead, Steve Jobs has achieved genuine breakthrough success by applying seven general principles: 1. Do what you love; 2. Aspire to change the world; 3. Kickstart your brain; 4. Sell dreams, not products; 5. Say no to the unnecessary; 6. Create insanely great experiences; 7. Master delivering the message.

The Innovation Secrets of Steve Jobs offers precious guidance as it presents key principles that allowed Steve Jobs to constantly brilliantly innovate.

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