Nudge: Improving Decisions About Health, Wealth, and Happiness, Cass R., Sunstein
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Cass R.,Sunstein

Nudge: Improving Decisions About Health, Wealth, and Happiness

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A nudge, as we will use the term, is any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives.
Carolyn is what we will be calling a choice architect. A choice architect has the responsibility for organizing the context in which people make decisions.
A choice architect has the responsibility for organizing the context in which people make decisions.
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