Create, Convince, Connect. Fundamentals of Advertising, Branding and Communication

Max Mak
My account director at BBDO Hong Kong,

Sir John Hegarty
Founder of Bartle Bogle Hegarty, the immensely successful London-based agency that created memorable campaigns for Audi, Levi’s and Cok

other Great Truth is that this poor benighted human being not only doesn’t care what you have to say, but generally detests the way it impinges on his life

The single person.
Not ‘the audience’. Not ‘the market’. Not even the ‘market segment’.

Australia Tourism / M&C Saatchi