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Matt Hrushka

The Ad War: A look into the multi-billion dollar advertising industry and how they waged war against their own consumers

Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet.
191 štampana stranica
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2014

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Citati

    Valeriya Efanovaje citiralaпре 3 године
    With every transaction, publishers are mining and exporting that rarest of rare resources, trust.
    katoshije citiralaпре 3 године
    The fact is, that digital advertising started a cold war 20 years ago without even realizing it.
    danielamandricje citiraoпре 5 година
    Matt Hrushka is an international award winning technologist and entrepreneur whose past work in advertising includes notable brands such as Coke, Nestle and Sony.

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