Essentials for a Modern Marketer

Igor Tolkachev

I help WPP, the largest marketing communications holding company in the world, develop and manage its global retail and shopper marketing business and expertise. These are some of the books which I consider to be essential reading for the modern day 'mad men'.

Igor Tolkachevje dodao knjigu na policu za knjigeEssentials for a Modern Marketerпре 9 година

Creativity is for everyone - and this is how to do it.

nedostupno

Masaaki Hasegawa

Yes Progressive – Acceleration In Creativity

31 osoba je dodala ovu knjigu

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Igor Tolkachevje dodao knjigu na policu za knjigeEssentials for a Modern Marketerпре 9 година

A great study on the way individuals approach creativity.

T.Troward

The Creative Process in the Individual

besplatno

41 osoba je dodala ovu knjigu

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Igor Tolkachevje dodao knjigu na policu za knjigeEssentials for a Modern Marketerпре 9 година

Creativity can be harnessed and channelled - and discipline is the start.

nedostupno

Alan Kensington

Creative Confidence: Learn To Harness the Power of Creativity

19 osoba je dodalo ovu knjigu

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Igor Tolkachevje dodao knjigu na policu za knjigeEssentials for a Modern Marketerпре 9 година

Unpicking how our cultural preferences influence our lives.

Judith Williamson

Consuming Passions

Knjige

14 osoba je dodalo ovu knjigu

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Igor Tolkachevje dodao knjigu na policu za knjigeEssentials for a Modern Marketerпре 9 година

Online advertising, data and privacy - the issues that come up again and again in the news and in the advertising and marketing industries. This book is a great summary.

nedostupno

Matt Hrushka

The Ad War: A look into the multi-billion dollar advertising industry and how they waged war against their own consumers

1 lajk
26 osoba je dodalo ovu knjigu

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Igor Tolkachevje dodao knjigu na policu za knjigeEssentials for a Modern Marketerпре 9 година

Running a digitally focused business requires a deep understanding of lean startup methodology, and this volume touches on a number of other core areas.

nedostupno

Sean Ellis

Lean Startup Marketing: Agile Product Development, Business Model Design, Web Analytics, and Other Keys to Rapid Growth

21 osoba je dodala ovu knjigu

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Igor Tolkachevje dodao knjigu na policu za knjigeEssentials for a Modern Marketerпре 9 година

Content is King. Consistently excellent content is key to modern content marketing.

nedostupno

Jacky Fitt

How to Get Inside Someone's Mind and Stay There: The business owner's guide to content marketing and confident copywriting

1 lajk
40 osoba je dodalo ovu knjigu

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Igor Tolkachevje dodao knjigu na policu za knjigeEssentials for a Modern Marketerпре 9 година

Having insight in consumer behaviour is the most important thing for a marketer.

nedostupno

Margaret Linehan

Consumer Behaviour

28 osoba je dodalo ovu knjigu

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Igor Tolkachevje dodao knjigu na policu za knjigeEssentials for a Modern Marketerпре 9 година

Advertising is being disrupted by young hackers and enterprising coders. What can the industry do to harness the immense potential of this new talent pool?

nedostupno

Creative Social

Hacker, Maker, Teacher, Thief: Advertising's Next Generation

19 osoba je dodalo ovu knjigu

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Igor Tolkachevje dodao knjigu na policu za knjigeEssentials for a Modern Marketerпре 9 година

Absolut vodka is a runaway marketing success story - what can you learn from it?

nedostupno

Richard Lewis

ABSOLUT BOOK.: THE ABSOLUT VODKA ADVERTISING STORY

17 osoba je dodalo ovu knjigu

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