The Mom Test: how to talk to customers and learn if your business is a good idea when everybody is lying to you
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Utisci
- Andrei Zgîrvacije podelio/la utisakпре 8 година
💡PoučnaA short book that gives you a very good idea about lean startup methodology and a very good guide how to do customer interviews.
- Rudel Sabirovje podelio/la utisakпре 4 године
👍Vredna čitanja💡Poučna🎯Zdrav - Aliona Voznaje podelio/la utisakпре 8 година
👍Vredna čitanja🎯Zdrav
Citati
- Lukaje citiraoпре 2 месеца
The questions to ask are about your customers’ lives: their problems, cares, constraints, and goals. - Lukaje citiraoпре 2 месецаThat’s kind of weird, right? We find out if people care about what we’re doing by never mentioning it. Instead, we talk about them and their lives.
- Yulya Kudinaje citiralaпре 2 месеца
The Mom Test:
Talk about their life instead of your idea
Ask about specifics in the past instead of generics or opinions about the future
Talk less and listen more
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