The 22 Immutable Laws of Branding, Al Ries, Laura Ries
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Al Ries,Laura Ries

The 22 Immutable Laws of Branding

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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
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Un libro básico para mercadólogos, junto a los otros de los mismos autores.
Conceptos, marcas y casos de estudio de construcción y posicionamiento de marca.

b5268012391
b5268012391je podelio/la utisakпре 2 године
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Las 22 leyes del branding buenas pero ya entrando a la parte del Internet se queda corto por todo el tiempo que ha pasado algunas predicciones se cumplieron otras no.

Sue Ann Lim
Sue Ann Limje citiralaпре 4 године
Most marketers confuse brand building with brand maintenance. While a hefty advertising budget might be needed to maintain high-flying brands like McDonald’s and Coca-Cola, advertising generally won’t get a new brand off the ground.
Anita Roddick built The Body Shop into a major brand with no advertising at all. Instead she traveled the world on a relentless quest for publicity, pushing her ideas about the environment. It was the endless torrent of newspaper and magazine articles, plus radio and television interviews, that literally created The Body Shop brand.
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