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Summary of Hooked

Summary of Hooked by Nir Eyal with Ryan Hoover | Includes Analysis

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Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining in its ability to keep its users loyal and active. In the past, companies could rely on advertising to remind users to purchase or interact with their product. Today, however, the most successful companies in the world—Facebook, Google, Apple, to name a few—all thrive on becoming an instinctive part of their target users’ lives, triggering them to continue using the product without so much as a reminder.

A habit is an action that is performed with little thought or conscious compulsion. If a person needs to overcome a major hurdle to complete the action, it’s unlikely to become an ingrained habit. However…

PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book.

Inside this Instaread Summary of Hooked

·      Overview of the book

·      Important People

·      Key Takeaways

·      Analysis of Key Takeaways

About the Author

With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.
21 štampana stranica
Prvi put objavljeno
2016

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Utisci

    Dima Bekininje podelio/la utisakпре 2 године
    👍Vredna čitanja

    Interesting, but not too much real examples

    Роман Романівje podelio/la utisakпре 2 године
    🎯Vredna čitanja

Citati

    Vitali Giskoje citiraoпрошле године
    habit is an action that is performed with little thought or conscious compulsion.
    Олег Клименкоje citiraoпре 2 године
    To hook a user into habitual action, there must first be a trigger. Triggers typically begin as notifications or other calls to action.
    Dima Bekininje citiraoпре 2 године
    To hook a user into habitual action, there must first be a trigger. Triggers typically begin as notifications or other calls to action. The trigger should push the user to act with the expectation that he or she will receive a reward or some other type of benefit. However, savvy designers will know that if the benefit received by a user is unchanging, it will lose its attractiveness and become boring and predictable. A variable reward is thus key to hooking users and keeping them coming back to the product, even without notifications or explicit calls to action

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