James Webb Young

A Technique for Producing Ideas – the simple five-step formula anyone can use to be more creative in business and in life!

This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field.
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    Carl-Emilje citiraoпрошле године
    With regard to the general principles which underlie the productions of ideas, it seems to me that there are two which are important.
    Tarlan Asadlije citiraoпрошле године
    Do not make the mistake of holding your idea close to your chest at this stage. Submit it to the criticism of the judicious.
    Irinaje citiralaпре 2 године
    In short, the type includes all those persons in any field who (like our Mr. Roosevelt) can not let well enough alone, and who speculate on how to change it

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