Be Unique or Be Ignored: The CEO's Guide to Branding, Marc H.Rudov
en
Marc H.Rudov

Be Unique or Be Ignored: The CEO's Guide to Branding

148 štampanih stranica
Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of me-too competition. Most CEOs allow their companies to copy or resemble their competitors. If people don't “get” your company's brand — its value proposition — within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.
Da biste čitali ovu knjigu otpremite EPUB ili FB2 datoteku na Bookmate. Kako da otpremim knjigu?
Pretraži na Googleu
Utisak
Dodaj na policu
3Police za knjige
0Utisaka
5Citata

Utisci

👍
👎
💧
🐼
💤
💩
💀
🙈
🔮
💡
🎯
💞
🌴
🚀
😄

Kako vam se svidela knjiga?

Prijavite se ili se registrujte
If people don’t “get” your brand—your value proposition—within 15 seconds, they’ll resist purchasing from, investing in, and writing about your firm. Or, they’ll ignore it altogether.
Business, etc, Llia
Miaw’s Books, Ameera Baraja
Ameera Baraja
Miaw’s Books
  • 32
  • 2
Digitalmarketing, Mikkel Villien Simonsen
Mikkel Villien Simonsen
Digitalmarketing
  • 15
fb2epub
Prevucite i otpustite datoteke (ne više od 5 odjednom)