Summary: The Lean Startup  Eric Ries, Must Read Summaries
en
Knjige
Must Read Summaries

Summary: The Lean Startup Eric Ries

Čitajte
40 štampanih stranica
  • 👍1
  • 💡1
This ebook offers a summary of the book “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” by Eric Ries.

Why do so many startups fail? The business myth says: A lone entrepreneur – beavering away in a lab or a garage somewhere – through hard work, grit and sheer perseverance develops a great product which then becomes a blockbuster hit. That sounds appealing but the reality is most startups tend to burn through their resources and then disappear because they never get around to seeing what their potential customers think of what they're developing. They worry about the product first and assume customer demand will be there automatically.

To succeed with a startup, you've got to manage it differently. Instead of developing a business plan, find ways to accelerate your learning and validate customers demand. The best way to do this is to build a prototype (with minimal features) and sell it to some early adopters. Then change the product repeatedly – daily if necessary – and keep supplying your customers with the new and improved versions. Listen to their feedback and use those ideas to make a better version and then get more feedback on that. Keep iterating until you get a fully featured product which your customers love.

In other words, go through the BuildMeasureLearn loop as often as you can. If you make validated learning the real aim of your startup, you stand a better chance of success. Focus on what customers want, utilize an extremely fast cycle time and take a scientific approach to making decisions. That's the essence of the Lean Startup approach.

ERIC RIES is an entrepreneur and blog author. He is a cofounder and chief technology officer of IMVU, a virtual community developer. He is also a frequent keynote speaker and is currently entrepreneurinresidence at Harvard Business School. The Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review and the Huffington Post.
Utisak
Dodaj na policu

Jedna cena. Obilje knjiga

Ne kupujete samo jednu knjigu već celu biblioteku… po istoj ceni!

Nešto za čitanje uvek na dohvat ruke

Prijatelji, urednici i stručnjaci mogu da vam pomognu da pronađete nove i zanimljive knjige.

Čitajte bilo kad i bilo gde

Vaš telefon je uvek uz vas, a samim tim i sve vaše knjige, čak i kada ste oflajn.

  • 👍Vredna čitanja1
  • 💡Poučna1
Prijavite se ili se registrujte
Lars Orbesen
Lars Orbesenje podelio/la utisakпрошле године
💡Poučna

Inspirerende men ukonkret

juliastreltsova
juliastreltsovaje podelio/la utisakпре 3 године
👍Vredna čitanja

Анна Подобная
Анна Подобнаяje citiralaпре 3 године
real life, being an entrepreneur is more of an exercise in management skills than anything else. Any startup is a portfolio of activities, all happening simultaneously. At any time:
New customers are being acquired.
Existing customers are being supported.
Simon Dunlop
Simon Dunlopje citiraoпре 5 година
Never forget that learning is the true measure of progress for a startup. The aim of any startup should be first and foremost to use scientific experimentation to discover how to build a sustainable business. Anything else is a bonus.
Maria Protsyuk
Maria Protsyukje citiraoпре 2 месеца
whole essence of the Lean Startup approach is you learn what customers want (and don’t want) by carrying out experiments which provide validated learning. You get early version products out to customers and see what they think and then make the changes they suggest.
В первую очередь, b6650843971
Как мы строим лучший бизнес-инкубатор страны, Бизнес-инкубатор НИУ ВШЭ
Дизайн-мышление, Захар Кириллов
Захар Кириллов
Дизайн-мышление
  • 16
  • 81
Интерфейсы/Product design, Джулия Бражникова
Джулия Бражникова
Интерфейсы/Product design
  • 53
  • 77
fb2epub
Prevucite i otpustite datoteke (ne više od 5 odjednom)