“Eye-opening, thought-provoking, and enlightening.”—USA Today “An indispensable guide to the business logic of the networked era.”—Clay Shirky, author of Here Comes Everybody “A stimulating exercise in thinking really, really big.”—San Jose Mercury News What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.
In management, commerce, news, media, manufacturing, marketing, service industries, investing, politics, government, and even education and religion, answering that question is a key to navigating a world that has changed radically and forever.
thebookishomeje citiraoпре 3 године
“Beta” is Google’s way of never having to say they’re sorry. It is also Google’s way of saying, “There are sure to be mistakes here and so please help us find and fix them and improve the product. Tell us what you want it to be. Thanks.”