How to Get Inside Someone's Mind and Stay There: The business owner's guide to content marketing and confident copywriting, Jacky Fitt
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Jacky Fitt

How to Get Inside Someone's Mind and Stay There: The business owner's guide to content marketing and confident copywriting

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Aimed at the busy business owners and managers, this easy to read, practical guide to content marketing and good copywriting demystifies and explores content marketing and how best to use it for advantage and profit.
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“Products are made in the factory, but brands are created in the mind.”

“Interesting content is a top three reason people follow brands on social media.”
Most people like to feel knowledgeable; to feel they have access to useful information that others may be unaware of and they then gain status by sharing it.
Rather than banging on the doors of our customers and demanding notice, content marketing is about growing your profit through being found, befriended and invited in.
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